Derek Redmond became an affiliate of the Jaguar Academy of Sport and collected the keys to his new Jaguar XF. The Jaguar Academy of Sport was launched at a ceremony in London during March. Legends of British sport are backing the Jaguar Academy of Sport, which aims to recognise, celebrate and inspire the very best of British sporting talent and success.

The Jaguar Academy will fulfill this aim through a Bursary Fund which will support new British sporting talent, a prestigious annual Awards Ceremony, a unique club of the best of British sport which will be used to inspire the next generation and a vibrant website celebrating British sporting talent and achievement.

At the heart of the Jaguar Academy is a Bursary Fund that will support the development of young British sporting talent. All sports will be considered and the beneficiaries will be those who demonstrate the greatest potential, real dedication to their sport and an outstanding desire to succeed. Derek Redmond said, "Over time this fund will help to develop the next generation of British sporting champions. I wish Jaguar and the beneficiaries of the fund every success."